At Back2Basics LLC we connect brands, nonprofits and communities through authentic storytelling, targeted advertising and impactful events. Most agencies sell services. Back2Basics owns distribution channels through the Colorado Ethnic Media Exchange (CEME) network, and 5280Vibe.com. We empower businesses and local organizations to thrive through strategic marketing that builds brand integrity and meaningful connections with their target audiences.

Think of it as a 3-in-1 agency ecosystem:

• Back2Basics LLC → the umbrella (brand & agency identity)

• CEME → PR + ethnic media distribution engine

• 5280Vibe.com → events + community engagement + owned media channel

Core Service Lines

A. Marketing & Advertising (Agency Arm) ← You Are Here!

• Strategy & Branding

  • Brand positioning, messaging, campaign strategy

• Creative Development

  • Ad copy, graphic design, video, branded content

• Digital Advertising

  • Social (FB, IG, TikTok, LinkedIn)

  • Google Ads/search marketing

  • Programmatic display

• Traditional Advertising

  • Print, radio, outdoor, sponsorships

• Analytics & Reporting

  • Campaign measurement, ROI tracking

B. Media Relations (CEME Arm) ← Visit ethnicmedia.co

• Ethnic & Community Media Placement

  • Distribution through the Colorado Ethnic Media Exchange

• Public Relations & Storytelling

  • Press releases, pitching, earned media strategies

• Branded Content Partnerships

  • Articles, interviews, sponsored content within ethnic media outlets

• Thought Leadership Development

  • Op-eds, profile building, media training

C. Events (5280Vibe.com Arm) ← Visit 5280Vibe.com

• Owned Events

  • 5280Vibe signature events (concerts, festivals, culturally rooted gatherings)

• Client Events

  • Event production, promotion, ticketing support

• Event Marketing

  • Sponsorship activation, experiential marketing campaigns

• Community Calendar + Listings

  • Paid event promotion on 5280Vibe.com

D. Community Engagement (Nonprofit Arm) ← Visit Back-2-Basics.org

• Youth Development

  • Teaching basic life skills to empower youth and mold them into responsible and productive adults

• Annual Events

  • Daddy Daughter Dance

  • Rock the Block

• Fundraising + Sponsorship Activation

  • Integrated campaigns using media, marketing and events to drive donations and sponsorships

• Impact Storytelling

  • Showcasing nonprofit achievements through articles, videos and social media to highlight mission-driven outcomes